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This strap cleat's rubber tread is designed to smoothly mesh with the tread on your vehicle’s tires. When tension is applied using a winch, the treads merge to keep the strap neatly centered on the tire and to keep the tire firmly secured to the deck. By using our auto hauler winch strap and its gripping cleats, you free up your vehicle’s suspension so that it can continue to absorb the shocks and bumps of the road.